Fell, who replaced Robert Adcock and has run Tillers Turf in Lincolnshire for 25 years, said the recession is having a major impact on the income of turf growers, some of whose businesses are underpinned in large measure by the property market.
He added: "The highly specialist sports turf market is less affected. But other issues facing turf growers include the reduction in the numbers of pesticides and water restrictions."
Fell said members were leaders in "innovation quality and service", and he aimed to see TGA standards for cultivated turf used universally in any turf specification.
Tim Fell singled out TGA Council chief executive Tim Mudge and former chairmen for promoting turf.
"The TGA has worked hard to raise awareness of the benefits of turf to the water industry and local authorities. The message is getting through that turf is the unsung hero of the landscape."