Top bloggers to lead social media campaign to promote potatoes

AHDB Potatoes has said it will make social media "a major focus" of its EU- and levy-funded "Potatoes: More Than A Bit On The Side" campaign.

"Reports suggest that eight out of 10 people don't like to be told what is healthy, and instead prefer to cherry-pick information from their peers and trusted sources," according to its head of marketing and corporate affairs Nick White.

"That's why, as part of our campaign, social media and peer marketing is a major focus. We're working with numerous high profile bloggers and vloggers (video bloggers) to share key health messages and recipe ideas that resonate rather than dictate."

Deliciously Ella (Ella Woodward) is the latest to partner the campaign. The author and prominent food blogger, who has 5 million social followers, will design exclusive potato recipes that can be prepared in less than thirty minutes for everyday cooking.

She said: "Potatoes are a healthy and versatile food that I'm keen to encourage everyone to be more adventurous with. I'm hoping to help people see them in a new light – they're a natural, fresh, unprocessed food which can be included in a nutritious, balanced diet in so many dishes."

White added: "Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward."

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