Tong Garden Centre revamps food hall with local upgraded experience

The latest of Tong Garden Centre's two-year programme of improvements is showcasing local Yorkshire produce to attract customers.

The Food Hall at Tong has increased its product ranges and configured new layouts in a bid to upgrade the space, improve the shopping experience and attract new customers.

With new flooring and butchery fridges, a patisserie counter and improved layouts for the cook shop, it is now a perfect showcase for the regional produce they stock, food hall manager Janice Astbury said.

"Feedback about the food hall refurbishment has been extremely positive and customers tell us their shopping experience is much improved and they're amazed by our choice and range.

"We've noticed the new layout encourages a better flow through the food hall and we can see customers enjoy browsing and take their time looking through our extensive offering of Yorkshire food and drink.

"Levelling the floor has improved accessibility for all customers, and the new beer wall that features 85 ales from Yorkshire alone is a real attraction. It's lovely to see."

Tong manager Andy Mears said the refurbishment allows the garden centre to support more regional businesses and to inspire customers with the range of choice.

"Giving our customers something that they can't buy in the supermarket makes their experience memorable, whether they come for gardening supplies or to bring the children to Grass Hoppers Adventure Playground, and that is what we strive for.

"The timing is perfect too, just as barbecue season approaches, for the in-house butchery team to showcase their award-winning sausages and burgers that go well with the Yorkshire beer and condiments that we stock."

The refurbishment of the food hall will be celebrated with a series of tasting days and a food festival in September. The first tasting event is a beer tasting weekend on 20-21 May with Wold Top Brewery on 20 May and Baytown Brewery on 21 May, who will be offering a prize draw.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden industry pursuing online sales growth

Garden industry pursuing online sales growth

How much will online plants sales be worth after Dobbies links with Ocado and other players enter the market?

Is there a "right" amount of catering for a garden centre?

Is there a "right" amount of catering for a garden centre?

Most garden centres would agree that investment in catering is a must in today's market. But how much? As the figures from a selection of leading players below illustrate, expectations vary significantly.

What is the next step for garden centre catering?

What is the next step for garden centre catering?

It is no longer enough for garden centres to simply offer a catering service - the standards of catering are at an all-time high and now retailers need to have a wow-factor to stand out.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles