Tesco's "Farm Brands" help bring return to growth

Tesco's sales grew 2.2 per cent over the 12 weeks ending 6 November, its fastest growth rate in three years, according to Kantar Worldpanel's latest grocery share figures.

Image: HW
Image: HW

Kantar head of retail and consumer insight Fraser McKevitt said: "Most of Tesco's gains were made through its own-label products, both at the cheaper and more premium ends of the price spectrum. Tesco’s Farm Brands continue to benefit from sales growth in fruit and vegetables, while the premium Tesco Finest range has grown by 6 per cent."

He added: "Grocery prices have now been falling continuously since September 2014 and on a like-for-like basis goods are still 0.5 per cent cheaper than last year, although this does represent a significant reduction in the rate of deflation since this summer. Deflation has been easing since December last year, well before the Brexit referendum."

Sales at Sainsbury's declined by 0.7 per cent over the period, contributing to a 0.3 percentage point fall in market share to 16.3 per cent. Discount retailers Aldi and Lidl continued growing but at a slower rate.

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