Tesco keeps it simple on bedding plants

Supermarket to stick to selection of colourful varieties category manager tells bedding plant conference.

Tesco fruit and horticulture technical category manager David Fryer - image: Tesco
Tesco fruit and horticulture technical category manager David Fryer - image: Tesco

Tesco will "never compete with garden centres" in selling bedding plants, Tesco fruit and horticulture technical category manager David Fryer told the HTA Bedding Focus conference last week.

He said: "Less is more and we need to make it easy and fast to shop - people don't come for a day-out at Tesco.

"Supermarkets are not the ideal environment for bedding plants and customers do not know much about the products."

Fryer added that a simple selection of colourful, high-quality, readily-available British-grown varieties will remain the focus of Tesco's bedding plant range.

Tesco stocks impatiens, lobelia, marigolds, begonia and pansies. It avoids novelties and unusual plants because they have no perceived greater value among Tesco customers.

Fryer added that bold colours were important, and that plants normally have more flowers than those in garden centres.

"Space to sell bedding plants is limited and customers don't always notice them," he explained.

"The product has to work hard to sell itself. We can't just put up signs directing them to it because we are limited on the amount of signage that we can have in store."

Tesco focuses on the high season in May with pack bedding and 9cm pots and has a very short autumn season. "We play it safe with seasonality," Fryer pointed out.

"Erratic weather makes selling bedding plants more difficult and if sales are slowing down, this can create issues with waste. We perhaps need to find more drought-tolerant plants in the future."

The supermarket needs to use suppliers that can fulfil its special requirements and provide high volumes very quickly, he added.

Tesco's plant sales

Tesco has 14.47 per cent of the supermarket share of bedding plants, but only 1.2 per cent of the total market share.

Bedding plants make up 15 per cent of Tesco plants, and only 2.5 per cent of Tesco horticulture, which is mostly flowers.

Bedding plants make up 0.03 per cent of Tesco sales overall.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Phygelius

Phygelius

Masses of colourful tubular flowers can give these plants a substantial presence in the border, says Miranda Kimberley.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.


Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles