Tesco to address Welsh edibles conference

Tesco, The Really Welsh Company, and the Community Food Company Project are some of the organisations giving speeches at a conference run by the Welsh College of Horticulture next week.

The event - Supply Chain Efficiency Conference "From Field to Fork" will be held at the WCH's Northop Campus on Thursday 23 October.

Topics will cover Food Cooperatives, Processing and Adding Value, Supply Chain Efficiency, and Procurement of Local Food.   

The Conference will endeavour to provide a forum for industry professionals to discuss their roles, whether they be in production, processing, marketing, or purchasing, and to address the topic of managing and improving local food economies.

Supported by both the Welsh College of Horticulture and SCI (Society of Chemical Industry), the conference will be chaired by the Director of the Food and Market Development Division from the Welsh Assembly Government, Wynfford James. 

Lecturer in Horticulture from the Welsh College of Horticulture, Robert Mackey said British growers need to take advantage of their "home advantage" in addressing the concerns and demands of consumers:

"Shoppers are increasingly aware of issues such as food miles and now question where their food comes from. Many of our competitors are very good at getting food to our tables.

"British farmers and growers have ‘Home Advantage' but we need to make better use of it, ensuring that British and local food is top of everybody's shopping list. "Field to Fork" will help us see how to achieve that."

The conference, which costs £25, will also provide local suppliers with the opportunity to promote produce over a slow food lunch. 

Those interested in attending are asked to phone Carol Rudman 01352 841000 for more information.


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