Tesco achieves Brammy award

Tesco has won the Brammy award for the best Bramley Retailer.

The award was collected on 24 July by senior fruit buyer David Croxson at the 15th annual Brammy Awards ceremony in London.

The award for best retailer was based on substantial in-store support for fresh Bramley apples.

Bramley Apple Campaign's Adrian Barlow said: "Following a detailed review, Tesco implemented a range of initiatives at the start of the season to attract new purchasers of Bramley apples and to increase sales to existing customers. These included new packaging, new merchandising and briefings to store and regional staff. The result was an increase in volume sales of 16.5 per cent and an increase in market share to more than 32 per cent."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.