Taylors Bulbs launches amaryllis boxes

Taylors Bulbs is launching all-new amaryllis boxes this autumn. Director Adam Taylor said: "These constitute a major element of added-value bulb gift sales in the run-up to Christmas."

Taylors Bulbs Premium Gift Box
Taylors Bulbs Premium Gift Box
The kits contain a pot, compost and bulb across 21 varieties — five standard varieties (red, striped, white, pink and orange) and 16 premium varieties selected for a choice of colours and flower forms.

Amaryllis gift boxes have been a growth opportunity for garden centres and Taylors has seen consistent growth over the past five years. One retailer that changed its displays to a prominent location and bulk display saw sales grow by 69 per cent in 2011.

Director Adam Taylor said: "As consumers continue to look for convenience, we have seen sales of loose amaryllis bulbs decrease and these all-inclusive kits have risen in sales. We decided to update the designs to maintain this momentum and provide our customers with every opportunity to maximise the trend.

"The Premium box is printed on ‘Metpol’ card, which is when a mirror finish is laminated to the card for a high-quality print finish and upmarket feel."

Taylors will promote a comprehensive collection of spring and autumn flowering bulbs, seed potatoes, onion sets, vegetables, perennials and patio plants. They are marketed as individually illustrated pre-packs, loose promotional trays, netted daffodils, bulk units, showcases and gifts.

Bespoke quotations for landscaping projects or nursery growing is undertaken by the firm and Daffodil cut flowers are also available.

Hall 5, Stand A07


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