Syngenta website revamps services

Syngenta has launched a new website, www.syngenta-crop.co.uk, to give growers and suppliers a single integrated information source.

The website includes the company's entire offer of seeds, crop protection products and services and has been designed to help growers get the specific seed variety and crop protection information pertinent to their crops as quickly and easily as possible.

Dedicated crop centres have been created for horticulture and potatoes as well as cereals, oilseed rape, sugar beet and maize.

Other instant-access areas have been developed for seed care, grassweed management, research and the environment.

The website also includes integrated agronomy tools that pool knowledge on Syngenta seed varieties and on the agronomy techniques proven to deliver the highest yields and quality.

Alison Pawson, Syngenta website manager, said the site would allow for an unprecedented level of interaction between growers, distributors and the company's technical specialists. "Increasingly growers are finding they can learn how best to manage particular varieties and topical agronomy issues from each other's experiences.

"The new format enables greater dialogue and the instant delivery of the latest information thorough regional and crop-specific blogs and forums. It will fully utilise the power of the internet and web services."

See www.syngenta-crop.co.uk


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