Swaythorpe Growers secures deal with Booths supermarkets

Swaythorpe Growers, the grower consortium which markets the regional frozen pea brand Yorkshire Peas, has landed a deal to supply all 28 Booths stores in the north of England.

peas - image: Flickr
peas - image: Flickr
The brand was created last year, and includes petit pois and broad beans, which will go on sale in Booths stores at the end of October.

According to Swaythorpe director Matthew Hayward: "We’d spotted the rise in demand for locally-produced food and thought that trend could easily extend to the freezer. We know that shoppers are keen to support British farmers, but that those same people will always have a bag of generic frozen peas in their freezer. There’s very little in this category that’s clearly British."

Booths chilled buying manager Adam Whalley added: "Our customers have a strong demand for quality products from our home counties and these products tick all the boxes."

The range is also sold through Tesco stores in the North and Midlands.

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