The move followed a pilot year of sales partnership. The initial partnership arrangement deal has allowed a planned exit for the former owners with a "seamless transition into the coming season".
In 2017, Delamore will have a much wider range of perennials from tissue culture and seed as well as a "massive" seed offer in an area where the young plant grower has not been big before. The Delamore offer of 2,800 plants is up to 4,500 with about 2,500 seed varieties on top of that.
Delamore managing director Wayne Eady said: "The basic principle of the change has been on the cards for quite a long time. What came to the fore with the IT changes we are undertaking was that certain parts of that change would be better if they came under one brand rather than two. For instance, the online shop part of the IT system is all under the Volmary banner. It makes the whole thing more efficient and easier to understand."
Having one brand makes more sense to customers at international shows such as month's Flower Trials (14-17 June), he added. Eady's role is unchanged and personnel remains the same, with day-to-day business as usual.
There is no Delamore catalogue this year, with Delamore UK input going into the European Volmary catalogue. Eady said this year has been "average" but he is optimistic for 2017.
Early to midseason orders were normal but there was no rush for young plants in late March and early April due to the late start to the season, he added. But at the end of the season there were a "lot of people scrabbling around for young plants in the last three weeks" to mid June. This extended the season and has led to optimism to put more plants on the floor for summer, Eady explained.
He summed up 2016 as "slow start, fast end, average overall" but with excitement and reasonable growth expected for 2017, particularly in perennials and hardy shrubs given Delamore's larger offer and more settled sales teams.