Stronger colours part of new-look for Bransford Webbs

Following a year of research and redesign, Bransford Webbs has launched a new style label and POS for 2016.

Bransford Webbs' new label design. Image: Supplied
Bransford Webbs' new label design. Image: Supplied

The labels have been designed in conjunction with Floramedia UK, and aim for a "more modern, stylised approach". The image remains the main feature on the label but new strong colours and "sophisticated vectors" have been introduced.

The company said the new updated British logo "promotes our proudness that our plants are grown in Britain" while the RHS Perfect for Pollinators logo has been added to bring product in line with the marketing plans of many garden centres.

The reverse of the label has also been changed to ensure all information is easy to find and understand.

The POS has been designed with the same principles in mind, with a simple tag line offering each plant's unique selling point to attract customers across the plantarea.

The new labels and POS will be introduced into garden centres across the UK throughout 2016.

Sales director Adrian Marskell said: "Here at Bransford Webbs, we are always looking to ensure that our labels and point of sale reflect the high quality of the plants we send out, and with this design we have just that. These new labels and POS will help our customers achieve the quick sell through of plants they require."

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