Strong visitor performance in July for Trentham sparks biggest ever monthly income from the gardens


Trentham Gardens has seen a 10 per cent increase in visitors this July - with those attending spending more than ever.

Garden attractions nationwide are seeing upturns after 2012's washout.

Trentham Easte regional director Mike Herbert said: "Summer sunshine always helps boost visitor numbers, and that’s certainly been the case here at Trentham this year thanks to the recent wonderful weather.

Our visitor numbers up to the end of July 2013 have risen by almost 10 per cent compared to 2012.

"Trentham’s strength is its appeal as a terrific day visitor attraction, something that’s reflected in the fact that sales of adult day tickets are up by over 25 per cent so far this year compared to 2012. Visitors are spending more too, with July seeing our highest ever monthly income from the gardens at Trentham.

"While the fantastic weather has certainly played a role, there’s also no doubt that the ongoing development of the gardens, and attractions such as the contemporary perennial displays, continue to be extremely popular with our visitors.

"Indeed as one of Britain’s most visited gardens, we’re delighted to say that we’ve seen continued growth over the last six years since the completion of the major restoration project at the Estate.

"Of the more than three million visitors to The Trentham Estate in 2012, we had just over 400,000 paid visits to the gardens. We’ve achieved that rise in visitor numbers without the need for huge discounts on normal admission prices, but we do believe that offering added value tickets pays dividends in attracting new and repeat visitors to the gardens.

"Sales of our Annual Tickets, which are extremely popular with visitors living within a five-to-ten mile catchment area of Trentham, continue to be very strong and we’ve seen another record year to date in 2013.

"Our regular summer events have proved popular again this year too, with our annual series of eight outdoor concerts selling very well, including two complete sell outs out of the six concerts staged so far."

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