Stockists see sales boost for Chelsea-winning geranium as 5,000 plants sell in one day on QVC

Hopes for further sales of Geranium 'Rozanne' high after win in RHS Chelsea Flower Show Plant of the Centenary contest.

Plant of the Centenary: geranium took accolade after a public vote - image: RHS
Plant of the Centenary: geranium took accolade after a public vote - image: RHS

Suppliers of the plant voted Plant of the Centenary at last month's RHS Chelsea Flower Show are expecting the award to give a significant boost sales.

The winning plant was Geranium 'Rozanne', first exhibited by Blooms of Bressingham in 2000. Thompson & Morgan sold the plant through QVC, achieving sales of 5,000 plants on Sunday 2 June.

Director Paul Hansord said: "Anything that picks up an RHS award has a boost to sales so this will create a lot of interest and increase customers' confidence in the plant. We had dropped it from our range to freshen it up but we've brought it back and it's sold well since Chelsea."

He said the plant would be a big seller, with the potential for sales in tens of thousands. The company is also selling other plants from the shortlist, including the Lupinus Russell hybrids in second place, and Hansord also expects them to benefit.

Kernock Park Plants is supplying four of the shortlisted varieties, including Geranium 'Rozanne'. Marketing coordinator Kirsten Pett said: "We sent out a mailshot to our customers with the plants that were nominated so it is something we've let our customers know about."

She added: "We're putting together our catalogue now and deciding what we're going to be pushing. When anything has a high profile it is always going to help sales and for consumers it acts as a mark of quality."

Rozanne suppliers

Exhibitors at HTA National Plant Show (25-26 June) supplying Geranium 'Rozanne':

- Allensmore Nurseries

- Darby Nursery Stock

- Fairweathers

- Farplants

- Hillier Nurseries

- Kernock Park Plants

- Lowaters

- New Forest Plants

- Pickmere Nurseries

- R Delamore

- Wyevale Nurseries.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Post-Brexit recruitment

Business planning - Post-Brexit recruitment

A good human resources strategy can help to ensure that you have enough of the right staff at the right time, Neville Stein advises.

How will apprenticeship levy impact horticulture business?

How will apprenticeship levy impact horticulture business?

Next month's introduction of the Government apprenticeship levy could offer good value for money for horticultural businesses, Rachel Anderson discovers.

Loropetalum

Loropetalum

Colourful flowers and stunning foliage are great rewards for growing this often unfamiliar plant, says Miranda Kimberley.


Opinion: Edwards On... Plant supply and health

Opinion: Edwards On... Plant supply and health

Increasingly, and rightly, plant health/biosecurity is being recognised as something of which all of us involved in plant supply must be aware.

From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.