Stock up call as survey confirms wild bird feeding trend

Just eight per cent of people have said the economy will stop them feeding wild birds, a survey for the YourSayPays website has found.

Some 87 per cent of 936 people surveyed who feed birds in their garden said they would not cut back this winter as a result of pressure on household budgets.

Gardman marketing director Jane Lawler said: "It appears that although consumers are cutting down their expenditure in many areas, feeding the birds is one of those activities that is unlikely to be curtailed."

She added: "This underlines the importance of maintaining bird feed and feed equipment in stock and if we get a particularly cold spell we would expect sales to peak dramatically."

Recent Garden Centre Association figures showed that pets and aquatics, including wild bird care, sales fell 12 per cent in 2011 - the worst performing sector measured.

Survey findings

- 44 per cent of 18-24-year-olds feed birds and of those 80 per cent will not change their habits.

- 80 per cent of over-65s feed birds, with 90 per cent continuing.

- People in central England are most likely to cut back on feeding birds (12 per cent).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles