Stirfresh lands six-figure prepared veg deal with Lidl

An east of Scotland family vegetable supplier has landed a £300,000 deal to supply Lidl supermarkets with prepared vegetable products.

Image: Theilr (CC BY-SA 2.0)
Image: Theilr (CC BY-SA 2.0)

Angus-based Stirfresh will supply five new products for the discount retailer's Oaklands Ready-to-Cook range including Fresh Soup Mix and Fresh Vegetable Medley, each grown and packaged on its Upper Dysart farm.

The products will be sold across all of Lidl’s 92 Scottish stores, as part of what it says is a move to boost its Scottish supplier base.

Lidl's head of buying in Scotland Paul McQuade said: "Scotland will be the first Lidl region in the UK to launch our new Oaklands Ready to Cook prepared vegetables range, which will offer our customers quick, easy and affordable ways to make healthy meal choices. We continue to be committed to sourcing as much Scottish produce as possible."

Stirfresh owner Andrew Stirling said: "We hope that this will be the start of a long-term relationship with Lidl for many years to come. Our aim is to promote Scottish produce as much as we can and, thanks to this deal, we are able to invest £1m in equipment, storage and solar panels."

Stirfresh already sells packed loose potatoes and soup packs to discount retailer Aldi.

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