Created in partnership with Webbs of Wychbold, the garden centre in Droitwich Spa, Worcestershire, the Stewart Garden Shop in Shop includes a seasonal feature wall in a prominent position within the store.
Shop in Shop is part of Stewart Garden’s aim to engage with consumers at retail shop floor level.
Duncan Burns, marketing manager at Webbs of Wychbold, said: "Stewart Garden’s Shop in Shop has added an exciting feature to our store and, without doubt, has increased sales of the products featured."
Speaking about Shop in Shop’s first quarter, Juan Pillay, marketing director at The Stewart Company, parent company of Stewart Garden, said: "Creating Shop in Shop, where consumers can experience the best of our products for the current season, is key to our development programme and the next stage in our plan to consolidate Stewart Garden as a consumer lifestyle brand.
He added: "It’s also another way to create win-win situations with key destination stores. Great products, exciting displays, inspiring information and clear category signage all help create loyal customers."
The display will change with the seasons and inspire Webbs of Wychbold’s customers to create beautiful gardens through scenes that include plants, planters and other features. Striking imagery enhances the experience while product names and categories are shown clearly. The products used in the seasonal displays are positioned where shoppers can see, compare and reach them easily.
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