Stewart Garden opens 'Shop in Shop' at Webbs

Stewart Garden has unveiled its first shop in shop branded installation in a retail outlet.

Created in partnership with Webbs of Wychbold, the garden centre in Droitwich Spa, Worcestershire, the Stewart Garden Shop in Shop includes a seasonal feature wall in a prominent position within the store.

Shop in Shop is part of Stewart Garden’s aim to engage with consumers at retail shop floor level. 

Duncan Burns, marketing manager at Webbs of Wychbold, said: "Stewart Garden’s Shop in Shop has added an exciting feature to our store and, without doubt, has increased sales of the products featured."

Speaking about Shop in Shop’s first quarter, Juan Pillay, marketing director at The Stewart Company, parent company of Stewart Garden, said: "Creating Shop in Shop, where consumers can experience the best of our products for the current season, is key to our development programme and the next stage in our plan to consolidate Stewart Garden as a consumer lifestyle brand.

He added: "It’s also another way to create win-win situations with key destination stores. Great products, exciting displays, inspiring information and clear category signage all help create loyal customers."

The display will change with the seasons and inspire Webbs of Wychbold’s customers to create beautiful gardens through scenes that include plants, planters and other features.  Striking imagery enhances the experience while product names and categories are shown clearly. The products used in the seasonal displays are positioned where shoppers can see, compare and reach them easily.

  • Book now for the Garden Retail Summit 2017 - the leading independent knowledge and networking event for executives. Taking place in London on 23rd February, this year's event will focus on growth, and include the opportunities and challenges of 'brexit', learnings from the latest garden centre developments - and will be opened with a keynote address from John Cleland, CEO, Dobbies.  For more details and tickets go to: www.gardenretailawards.com/summit

 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Dazzling display of new plants at Four Oaks Trade Show 2017

Dazzling display of new plants at Four Oaks Trade Show 2017

A wide range of first-time exhibitors and established names will showcase a wealth of new varieties at September's Four Oaks Trade Show, says Matthew Appleby.

Product and service showcase

Product and service showcase

Fresh solutions to production problems can be found among the array of products and services being introduced at the Four Oaks Trade Show, Sally Drury reports.

Opportunities for niche UK houseplant growers

Opportunities for niche UK houseplant growers

Exchange rates make UK-grown product more attractive to garden centre buyers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles