Tones has been head of business development of AHDB Horticulture (formerly HDC) for six years, leading the strategic planning of AHDB’s work in the sector and helping to shape the long-term direction of levy-funded programmes for the horticulture industry.
Previously he spent more than 20 years at ADAS as an entomologist and set up ran his own specialised consultancy and investment companies.
Amanda Ball will be Strategy Director for Dairy, Martin Grantley-Smith will be Strategy Director for Cereals & Oilseeds.
The six sector Strategy Directors are key members of AHDB’s senior management team and will report into Tom Hind, AHDB’s new chief strategy officer.
They work between the sector boards and the operational parts of the organisation, ensuring that what the sector boards have agreed within their business plans is delivered by AHDB’s operational teams. Strategy directors’ roles will focus on extensive liaison both internally and externally with levy payers and key stakeholders.