It said this is "a lasting effect of the cider duty escalator and cider duty rates relative to other drinks" and called for a further cut in duty of 1.2p per pint in the forthcoming Budget "to help the cider industry return to growth".
At a parliamentary reception last week organised by the NACM, chair of the All-Party Parliamentary Cider Group Ian Liddell-Grainger MP said: "We have to keep duty down to keep the product up. We want to grow our own British cider."
NACM chairman Martin Thatcher added: "The UK has half the cider growers in the world and exports are £100m a year but sales were five per cent down in the last 12 months and 20 per cent down since 2009." He said the right duty structure is "imperative" for the health of the industry or else growers will have to make more "tough decisions".
Thatcher urged parliamentarians: "We now need the duty ratio to return to a normal level. We're in a precarious position and decline is inevitable without your support."