Start of English apple season at their largest UK retailer

Supermarket Sainsbury's has begun selling this season's English-grown Zari apples, and says fruit is five per cent bigger than usual due to the late-season warmth.

Zari apples growing at Shrubbery Farm - image:HW
Zari apples growing at Shrubbery Farm - image:HW

Launched in Sainsbury's in 2010, Zari apples are grown exclusively at Shrubbery Farm, an award-winning orchard in Kent owned by AC Goatham & Son.

Sainsbury's technical manager for apples & pears Dr Theresa Huxley said: "I visited the orchards last week to taste the fruit and was amazed by how much bigger the apples are this year and they're as juicy and crisp as usual. I am confident our customers will enjoy their extra bites this season."

The apples are priced at £1.50 for a five+ bag.

Sainsbury's was earlier revealed as the UK's biggest English apple and pear retailer with a 26.8 per cent market share, slightly ahead of Tesco on 25.6 per cent.


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