Stars for Europe is promoting International Poinsettia Day on 12 December via growers, retailers and florists.
Stars for Europe is a marketing initiative founded by European poinsettia breeders Dümmen GmbH, Syngenta Seeds BV, Dümmen Group BV and Selecta Klemm GmbH & Co. KG. The initiative began in 2000 with the aim to promote and ensure long term European poinsettia sales. Stars for Europe activities take place in 16 European countries.
Since 2011, the marketing initiative has been supported by the EU in some countries.