At GGN.org consumers can find the origin of purchased plants by using the Global GAP Number (GGN), as well as more about the producers and their certified working methods.
The consumer portal also provides information on the sustainable cultivation of flowers and ornamental plants as well as the Global GAP standard.
"Our goal is to create greater awareness for the sustainable cultivation of flower and ornamental plants," says Kristian Moeller, CEO of Global GAP. "That is why we need to inform consumers to help them make uncomplicated, sustainable purchasing decisions."
The producer cooperative Landgard and the German Federal Association for Ornamental Plants (BVZ), who were involved in the development of the label together with other industry representatives, have welcomed the move towards more transparency.
"The new online portal gives our companies the opportunity to directly show consumers more about their activities regarding sustainably produced ornamental plants," said Gabriele Harring, managing director of BVZ.
Added Moeller: "Retailers offering products with the GGN label can strengthen customer loyalty beyond the store counter and also attract new customers."
Thomas Schlich, managing director of Landgard, said: "This is the ideal platform for our companies to present themselves and their sustainable way of working."
Earlier this year the UK's BOPP scheme for growers was aligned to the Global GAP standard. This means that growers who gain certification to the BOPP standard in the UK also conform to a large extent to the Global GAP requirements demonstrating that they are working to globally recognised standards.
BOPP certification provides assurance to buyers in terms of quality management, safety, employment and environmental standards.
The scheme chose to benchmark the Global GAP standard to provide additional recognition for the grower standard in terms of global crop safety and sustainability standards, and enable members to access the international market.