Spencer to address IPPS on new plants

Plants for Europe owner Graham Spencer's presentation to the International Plant Propagators Society will be on the subject "Challenges of Introducing New Plants".

The 28-30 September International Plant Propagators Society European regional event is at Shifnal, Shropshire.

Spencer will speak on: what makes a good plant, what makes a good story or brand, how to manage the supply chain, how to get the message out and what can go wrong, using a case study to illustrate the points.

He said: "A plant is only 'new' once and it is the best publicity opportunity that the plant will get, so it is important to maximise that opportunity to provide a launch pad for the variety – once it has momentum, that will help to carry sales forward in subsequent years.

"But to make the most of that opportunity, breeders and growers have to work together with all the parties in the supply chain from propagator to retailer to make everything work – and they have to be fully committed to the project.

This presentation will outline some of my ideas for making that process work effectively and look at some of the possible things that might go wrong."

 



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How did ornamentals production fare in 2016?

How did ornamentals production fare in 2016?

Survey highlights growing importance of ensuring profitability in uncertain times.

Ornamentals fertilisers

Ornamentals fertilisers

Manufacturers are developing new ways for growers to manage crop inputs while reducing reliance on pesticides, Sally Drury reports.

Career profile - Production manager

Career profile - Production manager

A production manager's main responsibility is to ensure that the glasshouse, nursery or farm produces a bountiful and consistently high-quality crop for people to enjoy.


Seabrook On... Sensible pricing levels

Seabrook On... Sensible pricing levels

One of the big retail chains has flower seeds on sale at 25p a packet, while one of the specialist mail-order companies has six nigella plants on offer at £15 plus £4.95 carriage charges.

Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Over the past week it has been the great privilege of the Horticulture Week team to welcome more than 700 leading horticulture professionals to three great industry events - the Garden Retail Awards 2017, the UK Grower Awards 2017 and the third Garden Retail Summit, all hosted by Horticulture Week.

UK Grower Awards winners demonstrate exceptional talent

UK Grower Awards winners demonstrate exceptional talent

Welcome to this special presentation of the achievements of the outstanding winners of the UK Grower Awards 2017.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.