Spencer to address IPPS on new plants

Plants for Europe owner Graham Spencer's presentation to the International Plant Propagators Society will be on the subject "Challenges of Introducing New Plants".

The 28-30 September International Plant Propagators Society European regional event is at Shifnal, Shropshire.

Spencer will speak on: what makes a good plant, what makes a good story or brand, how to manage the supply chain, how to get the message out and what can go wrong, using a case study to illustrate the points.

He said: "A plant is only 'new' once and it is the best publicity opportunity that the plant will get, so it is important to maximise that opportunity to provide a launch pad for the variety – once it has momentum, that will help to carry sales forward in subsequent years.

"But to make the most of that opportunity, breeders and growers have to work together with all the parties in the supply chain from propagator to retailer to make everything work – and they have to be fully committed to the project.

This presentation will outline some of my ideas for making that process work effectively and look at some of the possible things that might go wrong."

 



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