Spencer to address IPPS on new plants

Plants for Europe owner Graham Spencer's presentation to the International Plant Propagators Society will be on the subject "Challenges of Introducing New Plants".

The 28-30 September International Plant Propagators Society European regional event is at Shifnal, Shropshire.

Spencer will speak on: what makes a good plant, what makes a good story or brand, how to manage the supply chain, how to get the message out and what can go wrong, using a case study to illustrate the points.

He said: "A plant is only 'new' once and it is the best publicity opportunity that the plant will get, so it is important to maximise that opportunity to provide a launch pad for the variety – once it has momentum, that will help to carry sales forward in subsequent years.

"But to make the most of that opportunity, breeders and growers have to work together with all the parties in the supply chain from propagator to retailer to make everything work – and they have to be fully committed to the project.

This presentation will outline some of my ideas for making that process work effectively and look at some of the possible things that might go wrong."

 



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Eryngium

Eryngium

This florist's favourite offers interesting foliage and alluring flowers in a range of colours, writes Miranda Kimberley.

What's in store for ornamentals production in 2017?

What's in store for ornamentals production in 2017?

Rising overheads, exchange rates, export opportunities and labour restrictions.

IPM Essen show preview - Exports offer silver lining

IPM Essen show preview - Exports offer silver lining

UK exhibitors at this year's IPM nursery trade show in Germany will be looking to increase exports on the back of the Brexit vote, Matthew Appleby explains.


From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.