Speaking at the South West Growers Show, held at Exeter, Ovation Business Consultants managing director Neville Stein said there many things that needed to be done, such as changing our language and using less jargon, building communities, involving children and getting POS right, but the missing link lay with the staff.
"I am totally convinced that if you put more effort into training staff to sell and even put more staff on the floor, you will increase your plant sales," he said
Stein suggested that when a customer buys a plant, staff should make sure that customer goes home with everything they need to ensure that plant is successful and thrives.
Stein concluded: "The more effort you put into training staff, the more staff you put on the stop floor and the more conversations you have with the customers, the more plants you will sell.
Best new plant introduction (sponsored by IPPS European section) – Ball Colegrave for Osteospermum Blue Eyed Beauty
Best new non-plant produce or service (sponsored by CHA) Melcourt Industries for SylvaMix growing media
Best nursery exhibit – Woodbeare Nurseries