Soil Association launches online market place for organic businesses

A new online market place for organic businesses includes the Soil Association's 'meet the farmer' series, giving customers the story behind Christmas products.

The Association says the website is the first of its kind, "helping shoppers skip the high street and source organic gifts and produce from the comfort of home". The market can be searched by product type or by location, linking up organic businesses with customers.

This year it also features an online 12 Days of Organic Christmas, with tips to help people make sustainable choices throughout the holiday season, like choosing an FSC Christmas tree – or sourcing FSC paper for wrapping presents.

Alongside both, organic farmers and growers are participating for the website's content.

Sales of organic produce online and through box schemes increased 11.6 per cent in 2014, according to association figures.

Business development director Clare McDermott said: "Our Organic Christmas Market will be the biggest yet, helping to grow the market and encourage people to buy gorgeous food and gifts that don’t cost the earth. We’re supporting our licensees and providing people with a much larger variety of organic produce right at their fingertips.

"With our online marketplace it’s even easier for organic businesses to reach new customers during the festive period.

"The marketplace is free for Soil Association Certification licensees to upload information to and we want as many businesses as possible to get involved in our 12 Days of Christmas on social media to help share the reasons why organic food and farming is good for wildlife and biodiversity."



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