"We want a public action campaign, including a citizen science survey of UK soil health, and to engage schools, museums, the media and consumer brands."
A new logo, to be rolled out from Christmas, "brings soil to the fore", she said, adding: "People don't necessarily understand our name, but it's about getting the basics right."
A new family membership will form part of a recruitment drive aimed at all ages, Browning said.
The Soil Association will also host a National Soil Symposium on 25 November in Solihull, West Midlands.
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