Soil Association to get behind International Year of Soils 2015

The Soil Assocation will make a major push next to increase public understanding of the role of soil, to coincide with the UK International Year of Soils 2015, its chief executive Helen Browning told the organic body's conference last week.

Image: HW
Image: HW
"We have never solidly campaigned on soil and it's time we did - the task is too urgent for us not to," she said.

"We want a public action campaign, including a citizen science survey of UK soil health, and to engage schools, museums, the media and consumer brands."

A new logo, to be rolled out from Christmas, "brings soil to the fore", she said, adding: "People don't necessarily understand our name, but it's about getting the basics right."

A new family membership will form part of a recruitment drive aimed at all ages, Browning said.

The Soil Association will also host a National Soil Symposium on 25 November in Solihull, West Midlands.

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