Smart Garden to launch 330 new products in drive to reach £100m turnover

Smart Garden is planning to launch 330 new products in the solar lighting and garden décor categories at Glee this year - plus a new brand that has yet to be announced.

Smart Garden
Smart Garden
The new products fall within its Smart Solar, Smart Garden, ChapelWood, Gro-Zone and Outside In brands.

Meanwhile Smart Garden Products will open its new hub, the Eureka Building, in Peterborough in October providing a 300% increase in pallet storage.

The £18.5m investment will service a planned £100million worth of annual sales, helping the Smart team increase its year-on-year growth, which has exceeded 85% in the last 18 months.

Chairman Paris Natar said: "Standing still isn’t an option for us. Consumers continue to demand more and we want to provide our stockists with the products, tools and services to meet these growing needs."

Natar’s property company, PA Properties, is behind the new site.

Smart has taken much of the business left behind when Solus went into administration in 2014. In 2016 it moved into birdcare from its core lighting ranges by buying the former Solus brand Chapelwood from Scotts.

The project is being managed by Natar’s daughter Sara, a commercial property investment specialist.


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