Owner Paris Natar’s property company, PA Properties, has spent more than £18m on buying the land in Peterborough, plus the build.
Smart has taken much of the business left behind when Solus went into administration in 2014. In 2016 it moved into birdcare from its core lighting ranges by buying the former Solus brand Chapelwood from Scotts.
The project is being managed by Natar’s daughter Sara, a commercial property investment specialist.
She said: "Our current warehouse at Corby is very old and basic, with just 10,000 pallet spaces. It is also leased and we don’t like paying rent to third parties if we can avoid it. In making this investment, we have ensured our unit is bespoke for Smart’s current and future needs and that it gains at least ‘Very Good’ BREEAM environmental certification."
Paris Natar added: "Smart’s 50% growth in 2016 followed by 35% this year means that we have had to completely re-base our logistics strategy. Our new Eureka hub is 250,000 square feet, will be racked for 40,000 pallets and will also include showrooms for our Midlands, East Anglian and Northern customers. Southern and South-Western customers will continue to be served by our Abingdon showrooms. Best of all, while we will still need to recruit for many positions in the locale, the majority of our brilliant team at Corby have indicated they are looking forward to transferring across to Peterborough."
The physical move from Corby will be completed by the end of October 2017. The new showrooms will be opened by the end of March 2018.
More than 350 new products will launch at Glee 2018.
Paris Natar added: "We have expanded from sales of £10m in 2013 to £40m in just 4 years. This fantastic new structure will facilitate over £100m in sales to our very many retail partners in the United Kingdom, France and throughout Europe…so watch this space."