Crewe-based Plantagogo owners Vicky and Richard Fox sell on the RHS shows circuit and breed heucheras.
Richard Fox said the Fox series of heucheras is now available at garden centres via Seiont, which has grown between 8,000-10,000 plants including Tangerine Wave, Pheobe’s Blush, Metallic Shimmer and Thomas.
Fox said as a Chelsea gold medallist, the nursery has a good pedigree to help garden centre sales.
He said after gaining publicity following show launches,
Meanwhile, Heucheraholics is also bulking up sales via using a Scottish nursery to microprop its own varieties to sell direct to the public.