Food inflation remained at 0.3 per cent in September – equalling the lowest ever recorded, while fresh food inflation was flat for September. This is the first month since Feb 2010 that the category hasn’t experienced inflation.
Non-food reported acceleration in deflation of 3.2 per cent in September from 2.9 per cent in August.
However, garden retailers are reporting gradual increases in prices, with the likes of Crest Garden's Nick Davies and Gardman's Stewart Hainsworth saying consumers are moving upmarket in garden centres.
British Retail Consortium director general Helen Dickinson said that in September, over a third of all groceries going through the tills were on some sort of promotion or special offer.
Non-food prices fell significantly, mainly fuelled by significant bargains in furniture, flooring and electricals as increased activity in the housing market supported robust sales.
More price cuts are expected from Supermarkets over the next few weeks.