Shoot wins £50,000 accelerator

Gardening website Shoot Gardening has won £50,000 from MassChallenge, the no-equity startup accelerator.

Shoot’s online plant, monthly care calendar, online forums and membership and programme for growth impressed the judges.
Shoot founder Nicola Gammon said: "2015 has been an incredible year for Shoot. Winning MassChallenge is a tremendous validation of Shoot and comes hot on the heels of our successful Crowdcube crowdfunding initiative in June, which raised £500,000 to fund a fast-track ambitious expansion programme."
In 2015, 2,250 startups applied to MassChallenge accelerators in Boston and London. Shoot was named one of 90 finalists to take part in MassChallenge UK accelerator, which provided mentorship, office space, a network and other resources during four months of acceleration. The programme concluded last night at the Awards Ceremony & Fundraiser where Shoot was named one of the six top ‘Diamond' winners to take £50,000 of the £500,000 equity free cash award.

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