Shoot's says its fundraising campaign has set a crowdfunding record for the UK's gardening industry.
Founded by Nicola Gammon in 2006, Shoot has 85,000 amateur and 5,000 professional members who get access to its plant database of 19,000 plants, plant care calendar, garden design software and online gardening forums.
Shoot has exceeded its original crowdfunding target of £350,000, and this funding round closed at 1pm on 5 June having reached its pre-set maximum limit of £500,000 from a total of 285 individual investors. The funding will be used to engage a London-based team to improve Shoot's product offer and the marketing of the site.
Gammon said: "Crowdfunding sits really well with our community ethos at Shoot. Our members care passionately about what we do. They are best placed to see the value in what we are building and to know that they will personally benefit from future site improvements. So, I am extremely proud of the fact that the majority of our 285 investors come from within our existing membership. They believe in us and are prepared to invest their savings to help us grow."
Shoot Professional member, garden designer and Shoot investor Christine Whatley says: "As a professional user, I can confirm that Shoot is an absolutely invaluable resource and I'm sure has a great future. I'm definitely investing."
Shoot's largest single investment of £100,000 came from the London Co-Investment Fund. The mission of LCIF is to support London-based SMEs who experience difficulties raising finance either due to the small amounts of investment being sought or the early stage nature of the business.
Nicola Gammon will speak on 'Expanding your business through Crowdfunding' at 10.30am on 22 September 2015 at the Landscape Show.