Shelfworks was designed by engineer John Hebditch at Kent Science Park and manufactured in Margate. The frame can be modified to incorporate euro hooks, shelving and drop bin options, as well as supporting integrated point-of-sale material.
The customisable Shelfworks unit fits on the side of any gondola shelving system, a space that was previously largely ignored in retail display, the manufacturer said.
It is secured using a single T-bar through the slots on the existing gondola and a tab that seats it firmly at the bottom. The system was a finalist in the innovation showcase at Kent 2020 Vision.
Sales manager Simon Taylor said: "The success of the unit has taken us by complete surprise. It once again proves the old adage that the simplest designs are often the best.
"To reach the final stages of the innovation showcase offers brilliant exposure for the product and the support we've received from the organisers has been fantastic."