Sheds cash in on grow-your-own

Treble-digit growth in the sales of gardening equipment and seeds has prompted B&Q to dub "green-it-yourself" the new do-it-yourself as retailers Homebase and B&Q are tapping into the new craze.

Homebase says it is the first retailer to launch a dedicated grow-your-own brand, adding that the company is "set to grow a million more plants this year to help cash-strapped customers 'grow their own' to save money on groceries".

The retailer says it has seen a 100 per cent uplift in sales of grow-your-own products such as strawberries, with seeds up 121 per cent and potatoes up 106 per cent.

Homebase garden trading director Amy Whidburn said: "Initially, it was environmental and health factors creating the grow-your-own trend but this is now coupled with the economic situation.

"It can be extremely simple to grow your own and you don't need much space. For example, you can grow herbs on your windowsill, strawberries in a hanging basket and even potatoes in a patio pot," Whidburn added.

Meanwhile, B&Q has launched a Sunday Lunch mix (£3.98), a pack containing 12 vegetable plants from its Organic Living range, which includes broccoli, cauliflower, brussels sprouts and calabrese.

B&Q's strip vegetables include strawberries and courgettes among 39 varieties at £1.78 per strip (five plants per strip) or four packs costing £5.

B&Q has also developed a free grow-your-own calendar.

B&Q trading manager Steve Guy said: "Growing your own fruit and vegetables is a trend that is really gaining momentum.

"In the past it tended to be a hobby just for the older generation but now we're seeing a surge of popularity for growing your own across the whole population and increasingly with the younger generations too," Guy added.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles