Sharing in Chelsea's airtime

Well, we've had plasticine plants and artificial turf, so it was probably only a matter of time before someone came up with a design for a show garden at Chelsea featuring a planted pod visitors won't be able to properly see - at least not until they get home and watch the television coverage, that is.

The more traditional among readers will argue that Diarmuid Gavin's garden represents everything that's wrong with Chelsea design trends today - that it's all about playing to the cameras and not enough about trying to inspire the nation's gardeners with ideas, at least some elements of which they can actually attempt to recreate at home. The less traditional will say drama, spectacle and showmanship is what a great show is all about - and, by the way, it gets the attention of the media scrum, which is good news all round, surely? I'll leave you to argue that one out among yourselves.

What is for sure is what show manager Alex Denman tells us this week when asked what Chelsea means for the horticulture trade: "When does horticulture get on the front pages? That's the big deal. It's a main focus point for the industry and that's why people want to be here." No-one can argue with that.

For the rest of the year, national media acts as though the industry doesn't exist, its multitude of environment correspondents more concerned with cycling campaigns and ethical living than the role UK horticulture plays in the creation of the quality green environments that we know are so critical to well-being, sustainable rural employment, healthy nutritious food and so much more.

There's a much, much bigger story that remains to be told. But while Chelsea's on, there is at least an opportunity to grab some of that airtime.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Tree planting guide - three basic rules

Tree planting guide - three basic rules

Choosing the right plant, correct planting procedure and best aftercare are the three basic rules for sucessful tree planting, Sally Drury explains.

Tree planting - what are the benefits of planting trees?

Tree planting - what are the benefits of planting trees?

Mitigating climate change, providing windbreaks and reducing the risk of soil erosion are some of the best reasons for planting trees, says Sally Drury.

Dierama

Dierama

Beautiful but underused, this tall and elegant plant can persist for years, says Miranda Kimberley.


 
Horticulture Jobs
More Horticulture Jobs

Industry Data

An exclusive report for HW subscribers revealing the key development trends, clients and locations for 2017.

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Landscape Contracts & Tenders

Products & Kit Resources

BALI National Landscape Awards 2016

Read all about the winning projects in the awards, run in association with Horticulture Week.

Noel Farrer

Founding partner of Farrer Huxley Associates Noel Farrer on landscape and green space
 

Read Noel Farrer