Selecta One promote Fairtrade poinsettia

For Fairtrade Fortnight, September 15 - 29, Selecta One and its 55m/year poinsettia cutting farm Wagagai in Uganda have launched a project with Fairtrade to improve the wages of the employees.

Selecta One will give 5c per poinsettia sold to the scheme this year, up from 1c but says it needs customers to buy the Fairtrade plats in volume for the plan to work.

Both partners will stop adding certification costs and marketing costs of the poinsettias to the selling price. By adding a few cents to the price of the fairly traded cuttings a "significant bonus" can be generated on the back of the volume of Fairtrade sales.

The bonus flows directly into Fairtrade bonus fund for the workers. This collaboration between Fairtrade,
Wagagai and Selecta One is called the Wagagai Cents project.

Selecta One supplies Fairtrade certified young plants to their poinsettia growers as well as conventional ones. Fairtrade improves health and safety measures, enables freedom of association and collective bargaining, and the employees benefit from a Fairtrade Premium, which can be used for social projects. In 2016, Selecta generated through their poinsettia sourcing at Wagagai a return of 8,000 Euro to local workers as a premium. Independently from this Selecta and Wagagai are fulfilling all environmental and social standards set by Fairtrade to meet the certification requirements. In Uganda as well as in other developing countries, basic wages in agriculture are well below what would be considered a living wage.

Selecta One chief executive Per Klemm said: "With this decision we are able to transfer already in 2017 about 45,000 Euro in addition to the Fairtrade premium to our cutting farm in Uganda. This sum will be solely used for the benefit of Wagagais staff. We are happy to have taken that decision within the context of the Fairtrade Fortnight in order to further contribute to alleviate poverty in this part of our world."

Wagagai Farm director Olav Boenders added: Following the standards of Fairtrade the agreed premium will be submitted to the Fairtrade committee fund, who will decide democratically for which social project it will be used for. With almost additional 45.000 Euro we are happy to pay out a full monthly salary extra to each worker as an extra Fairtrade bonus. From this about 1000 workers and their families will benefit.

Fairtrade International chief executive Dario Soto Abril said: "The Fairtrade premium is an important tool for implementing projects that benefit the community. Low wages remain a challenge to the individual development of workers and their families. That is why we applaud this innovative project of Selecta one and Wagagai to take a further step toward a living wage for these workers and inspire others in the industry to join in.

Fairtrade International says it "is committed to assist implementing Living Wages on other farms in Africa, Latin America and Asia".

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.

Pest & Disease Factsheet - Mealybugs

Pest & Disease Factsheet - Mealybugs

Vines, tomatoes and tropical plants are among those at risk.

Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles