See-through macs a runaway success at Chelsea

The cold, wet start to the Chelsea Flower Show proved the perfect climate for Town & Country's new see-through macs range.

Town & Country macs. Image: Supplied
Town & Country macs. Image: Supplied

Visitors to the stand were keen to get their hands on the coats, with more than 100 sold over the five days. The fitted trench-style design proved the most popular.

Town & Country says macs are designed to appeal to style-conscious consumers with an eye on quality and value. The  range comprises three styles - Clear Fitted Mac with navy or raspberry trim, Clear Mac with Polka-Dots (navy or raspberry) and plain Clear Mac - all available in small, medium and large sizes (SRP’s £29.99 to £39.99).

The new spring colours for cloggies, gloves and kneepads were also extremely popular, with more than 350 pairs of the lime and pink spotty cloggies sold during the duration of the show.

Chief executive Barry Page said:  "We have had another fantastic Chelsea and are particularly delighted with how well the new macs were received.  We sold far more than we had ever expected and we had some excellent comments from consumers.

"Chelsea is a great barometer for us to gauge how our new products will be received by the consumer audience.  We always get a very positive reaction on stand and the feedback from visitors is extremely valuable in helping us shape our product development going forward."

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