Season-extending new asparagus variety to double in volume

Herefordshire asparagus grower Cobrey Farms is doubling the volume of a new gourmet variety it supplies to Tesco following a positive reception in previous seasons.

Image: Martin Abegglen
Image: Martin Abegglen

Launched as a Tesco exclusive in 2012, Jubilee is an early season asparagus said to have a delicate sweet and nutty taste.

Tesco asparagus buyer Bart Vangorp said: "It's fantastic to be able to offer customers an early season variety of asparagus with such a high quality taste profile. Like any new produce variety it has taken a few years to get a name for itself but last year, thanks largely to word of mouth from food lovers, its popularity really took off."

In 2009, Tesco's asparagus team asked Cobrey if they could find an early season variety that tasted as good as anything produced in mid-season, then worked together to develop the Jubilee variety.

Cobrey Farms partner Chris Chinn said: "The feedback from shoppers was very good so we planted more. It takes about three years to get the full yield and this year we will have more than ever before."

The product is sold in a punnet which protects the asparagus and gives an extra day's shelf life compared with the traditional bundle. It goes on sale on Monday (11 April).

Sainsbury's will also begin selling protected asparagus supplied by Staffordshire's New Farm Produce from this weekend.

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