Florette director shares market insights of building fresh-produce branding strategy
25 May 2012 | by Gavin McEwan
Fresh produce
Rainbow Growers Group manager says growers must work to overcome consumers' negative view.
Fresh produce
The fourth British Tomato Week gets underway next week (21-27 May).
April downpours flood Vale of Evesham event site and cause asparagus crop to fall dormant.
West Sussex grower VHB, which produces Fresh Herb Company potted herbs for UK retailers, has begun its first PR campaign.
Del Monte's salad processing plant in York closed at the start of this week with the loss of around 140 jobs.
Standen-Reflex has introduced a tractor-mounted precision placement fertiliser applicator, made specifically for salad and vegetable crop growers.
Westland Nurseries credits Twitter and Facebook with getting customers talking about products.
New figures published by the Scottish Government show the rapid growth in value of the soft fruit sector to Scotland's economy over the last decade.
A public enquiry will determine whether a £20m glasshouse salad development can go ahead near Chichester in West Sussex following a concerted local campaign to prevent the scheme.



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