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Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.

Promotional success is about gettting the right message to the right people, Neville Stein explains.

In the second of three articles on tendering, Sid Sullivan examines how to assess potential contractors.

Selling to people is easy if you have followed the main principles of marketing, Neville Stein explains.

In the first of three articles on tendering, Sid Sullivan tackles the key questions during the planning phase.

Writing a formal business plan helps define the what, why and how of achievement, says Neville Stein.

Planning a media response is vital to protect your business's reputation, says Sid Sullivan.

Taking a long view on decisions despite the downturn will build a stronger business, says Leslie Kossoff.

For small businesses, strategic management need not be complex, says Neville Stein.

A volunteer strategy adds real value to the service - as well as the participants' CVs, says Sid Sullivan.

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