Business Planning - Finding the right advertising media
25 May 2012 | by Neville Stein
Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
With hosepipe bans expected to remain in many areas of the country, the focus has switched to saving water, Graham Clarke reports.
Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
Environmental concerns, convenience eating and longer shelf life are driving developments in fresh-produce packaging, Jack Shamash reports.
Last October, Robin Wallis set up Hortus Loci with Mark Straver at Whitewater Nurseries in Hook, Hampshire, to grow 400,000 perennials, roses and fruit trees a year and supply gardeners and landscape architects. Between them, they have sourced and grown on the plants for 36 RHS Chelsea Flower Show gardens...
With the rain keeping garden centre customers away, how are their nursery suppliers faring? Can this season's sales be rescued? Graham Clarke reports.
Lush foliage and myriad varieties make this plant a firm favourite, says Miranda Kimberley.
The buoyant production horticulture and retail sectors offer a wealth of opportunities for keen individuals, Graham Clarke explains.
Stewart Plastics sales director Nigel Thompson, the new president of the Garden Industry Manufacturers Association (GIMA), is keen to serve members. Among the items on his agenda are better industry collaboration, improved training opportunities and helping members get more out of trade shows.
This group offers gardeners a wide choice of deciduous and evergreen shrubs, says Miranda Kimberley.
Whatever the season, bulbs, bedding plants and shrubs offer opportunities for sales if they are chosen well and displayed appropriately, says Graham Clarke.



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