Business Planning - Making the most of communication
30 Mar 2012 | by Neville Stein
Promotional success is about gettting the right message to the right people, Neville Stein explains.
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Business Planning - Finding the right advertising media
25 May 2012 | by Neville Stein
Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
Business Planning - How to be a good marketer
02 Mar 2012 | by Neville Stein
Selling to people is easy if you have followed the main principles of marketing, Neville Stein explains.
Business Planning - Setting goals is the road to success
03 Feb 2012 | by Neville Stein
Writing a formal business plan helps define the what, why and how of achievement, says Neville Stein.
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In This Issue
NEWS: Industry bodies turn attention to longer term water strategy
CHELSEA 2012: A full round-up
GROWER PROFILE: Investment fuels success for Lincolnshire Field Products
RETAIL: Water-wise retail sales
MARKET REPORT: Crop quality drives latest polytunnels
ARB SHOW 2012: A preview
BUSINESS PLANNING: Why advertising pays
