Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
An episode of BBC1's The Apprentice that focused on English sparkling wine last week was a timely boost to the already thriving sector, English Wine Producers marketing manager Julia Trustram Eve has said.
Rainbow Growers Group manager says growers must work to overcome consumers' negative view.
Fresh produce
The NFU launched a campaign this week encouraging consumers to buy British produce. A boat cruise on the Thames from Tower Bridge to the Houses of Parliament kick-started the Farming Delivers for Britain campaign on Monday.
The fourth British Tomato Week gets underway next week (21-27 May).
British watercress farmers have presented the current Earl of Sandwich with a version of the original sandwich, which featured the nutritious leafy vegetable.
'Celebrate with English Wine' promotion targets consumers ahead of the jubilee and Olympics.
West Sussex grower VHB, which produces Fresh Herb Company potted herbs for UK retailers, has begun its first PR campaign.
The eight-week British Asparagus Festival will begin as usual on St George's Day - 23 April - this year despite early UK-grown spears being available through many outlets already.
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