Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
Garden centres demand too much margin to be able to sell innovative products, according to the designer of the RHS Chelsea Flower Show product of the year winner Harrod Horticultural's Slot&Lock Framework Building System.
Some 58 per cent of garden retailers plan (HTA figures) to run diamond jubilee themed promotions with 29 per cent planning promotions around the Olympics, despite fears that TV watching will draw customers away from garden centres.
Bayer Garden has extended its TV campaign with advertisements to air during the diamond jubilee weekend on 31 May-5 June.
Squire's Garden Centres has introduced a plant guide for use at eight of its centres.
Garden centre consultant John Stanley's latest business advice tackles the importance and 'art' of branding.
Perrywood Garden Centre, near Tiptree, in Essex has sent a van load of homegrown plants to appear at Chelsea Flower Show.
West Six Garden Centre in Hammersmith, London is running events over the summer for customers.
Diarmuid Gavin has recommended Giants Seat Garden Centre in his Daily Mirror column.
Suffolk-based Cutter Gloves has teamed up with smartphone app Aurasma to create the world's first augmented reality garden glove.
Click 
to remove filters
Latest Tenders
Contract for the Supply of Horticultural Machinery & Equipment
Sunderland City Council
CONTRACTS FOR THE SUPPLY OF PARKS
MAINTENANCE AND TREES MAINTENANCE
Wandsworth Borough Council
NEWS: Industry bodies turn attention to longer term water strategy
CHELSEA 2012: A full round-up
GROWER PROFILE: Investment fuels success for Lincolnshire Field Products
RETAIL: Water-wise retail sales
MARKET REPORT: Crop quality drives latest polytunnels
ARB SHOW 2012: A preview
BUSINESS PLANNING: Why advertising pays
Haymarket Business Media © 1957 – 2012
