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Something to chew on

01 Jan 2011 | by Paul Pleydell

Garden centres must provide tangible offerings to lure people away from the internet, says Paul Pleydell.

Dealing with older customers...'Please talk to me'...

01 Nov 2010 | by Paul Pleydell

A considerate and caring approach to older customers can be the highlight of their day, says Paul Pleydell.

About this time last year, before the season began, we all held our breath waiting to see if the financial "tsunami" created by the world bankers would wash away our customers and therefore our profits.

Top Tips -- The art of illusion

01 Nov 2009 | by Paul Pleydell

Paul Pleydell, director of Pleydell Smithyman Garden Centre Design Business Consultants, says: "Love him or hate him, you cannot ignore some of the bold and eyebrow-raising stunts of TV's illusionist Derren Brown. "I caught part of a recent show in which he manipulated a young female victim into...

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