Advertising can pay dividends but choosing the most effective strategy is key, says Neville Stein.
Garden centres demand too much margin to be able to sell innovative products, according to the designer of the RHS Chelsea Flower Show product of the year winner Harrod Horticultural's Slot&Lock Framework Building System.
Norfolk grower British Wild Flower Plants has supplied plants to three show gardens at this week's RHS Chelsea Flower Show - the Daily Telegraph Garden, The Brontes' Yorkshire Garden and DMZ Forbidden Garden.
Conservation charity BTCV, which for more than 50 years has helped to reclaim green places, has rebranded to TCV.
An episode of BBC1's The Apprentice that focused on English sparkling wine last week was a timely boost to the already thriving sector, English Wine Producers marketing manager Julia Trustram Eve has said.
Rainbow Growers Group manager says growers must work to overcome consumers' negative view.
Fresh produce
The NFU launched a campaign this week encouraging consumers to buy British produce. A boat cruise on the Thames from Tower Bridge to the Houses of Parliament kick-started the Farming Delivers for Britain campaign on Monday.
Some 58 per cent of garden retailers plan (HTA figures) to run diamond jubilee themed promotions with 29 per cent planning promotions around the Olympics, despite fears that TV watching will draw customers away from garden centres.
Bayer Garden has extended its TV campaign with advertisements to air during the diamond jubilee weekend on 31 May-5 June.
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