Trend-conscious garden centres are jazzing up their displays like never before as owners try to ensure their products make the biggest possible impact on the shop floor.
RHS head of retail Will Havercroft tells Matthew Appleby how he is translating the society's expertise, brand cachet and scale, as well as his own commercial experience, into sturdy sales.
Sales of gnomes have rocketed on the back of Gnomeo and Juliet, but the long-term trend in ornaments is animals, as consumers seek to make their gardens unique, finds Matthew Appleby.
The grow-your-own trend has fuelled a boom in this market, but centres could still do more to shift vegetable and flower seeds.
More industry-focused approaches to education are coming on stream for garden retail, Gavin McEwan finds.
Succulent rosettes, spiky yellow blooms and minimum fuss characterise this genus, says Miranda Kimberley.
From printed catalogues to smart new barcodes, plant marketeers have plenty of tools, says Graham Clarke.
Are retailers still failing to reach novice gardeners? Gavin McEwan investigates.
Broaden your horizons and look to the future for greater success, Leslie L Kossoff advises.
Are you inhabiting the world of your customers? If not, you should be, Leslie L Kossoff advises.
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