The annual Scotts Miracle-Gro TV advertising campaign will be hitting TV screens across the country again this spring and summer.
Adverts worth £7.5m will be on TV – including ITV, Channel 4 and selected Sky channels.
The series of four adverts will promote Miracle-Gro, EverGreen, Roundup and Weedol. The Miracle-Gro advert will concentrate viewers’ thoughts on ‘the need to feed’ to get the best from their gardens.
The advertising campaign will start to air week commencing 30 March and run throughout spring and into summer, with peaks around Easter and the May Bank Holidays.
Scotts, which recently replaced UK general manager Martin Breddy with Sheila Hill, and last year took over the Solus brand, said: "We have a core conviction that TV advertising works – for both our trade customers and for us. It increases brand building and awareness, and helps turn products into best sellers. You only have to look at the recent successes for the launch of Miracle-Gro Patch Magic and Roundup Gel, and the continued number one best selling position for EverGreen Complete 4 in 1 to appreciate that."