Scotts to spend £6.3m on Easter TV advertising

Scotts' £6.3m advertising spend will accelerate this Easter.

TV advertising for Roundup Fast Action Weedkiller will start on 30 April and a campaign for EverGreen Mow It Less and Miracle-Gro LiquaFeed will start in May.

Representative John Clowes said: "Already, sales of EverGreen Complete have been phenomenal but TV advertising for this and other products will see sales rocket."

Scotts will be advertising three of its weedkiller brands on nationwide TV, spending £2.7m. The new one-hour claim will feature in the Weedol Gun! Max campaign and the big ticket Pump 'N Go delivery system for Roundup Fast Action RTU Weedkiller will be demonstrated until the end of June.

The "weed preventer" benefit of the Pathclear brand will feature heavily in a press campaign.

Scotts' £1.4m TV campaign for lawn care will start just before Easter, using the singing frog commercial. This will be followed in May and June by a new commercial for EverGreen Mow It Less, which will be broadcast from 20 May.

Feeding and potting will receive two separate TV campaigns totalling £1.3m. Scotts will kick off at Easter promoting Miracle-Gro Moisture Control Compost.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles