Executives from Scotts Professional and ICL Specialty Fertilizers announced the rebranding at its controlled release production facilities in Heerlen, the Netherlands and Charleston US, last week.
Everiss represents the term "Ever Rising" and "is symbolic of the new company’s commitment to further enhance the technologies, products and services it offers to horticulture, agriculture and turf and amenity professionals worldwide," he firm explained.
The name also represents the French, Italian and Spanish terms for "green"—"vert" and "verde."
Everris wouldl continue develop plant and turf products, including current brands, Osmocote, Peters, Universol, Levington, Humax, Sierraform GT, Sierrablen Plus and Agroblen.
Everris CEO Fred Bosch said: "Everris combines the technical expertise and resources of both Scotts and ICL, making us well-poised to take our innovative spirit to the next level."
In the UK, Everris recently registered a new product called PlantTrust which aims to protect against phytophthora.
The product use Controlled Release Control (CRC) Technology, which is based on the principles of controlled release fertilizer technology.
Because PlantTrust is incorporated into the growing media, the firm said, it eliminates many drench or spray applications throughout a crop’s growth cycle. Trials showed PlantTrust minimized the occurrence of phytophthora and improved crop quality. Over the next few years, Everris will introduce PlantTrust in other European countries.
A further new product registration in the UK was gained for the weedkiller Hammer, a rapid action, total herbicide containing a new active ingredient. The combination of Pyraflufen-ethyl and Glyphosate was developed by scientists in France and the UK, and trialled over the course of two years."With a combination of great brands and experienced global sales and marketing staff, Everris is well-positioned for further strategic expansion," said Yossi Zidon, CEO of ICL Specialty Fertilizers. "Our outstanding research and development platform, special soluble fertilizer and foliar feed technologies, and superior access to raw materials will help us create a powerhouse company with significant presence worldwide."
"I believe I speak for all Everris employees when I say that we’re very proud to be part of the ICL Group and its Specialty Fertilizers Business Unit," Bosch added. "ICL has given us its full support, and we now have a clear vision that will allow us to strengthen our global position. We have exactly what we need to provide the best possible products and services to the professional turf, horticulture and specialty agriculture marketplace."