Scotts Professional becomes Everiss under ICl ownership

Former Scotts Miracle Gro Company's Professional Division, sold recently to the ICL Group, has changed its name to Everiss.

The logo for Scotts new brand Everris - image: ICL Group
The logo for Scotts new brand Everris - image: ICL Group

Executives from Scotts Professional and ICL Specialty Fertilizers announced the rebranding at its controlled release production facilities in Heerlen, the Netherlands and Charleston US, last week.

Everiss represents the term "Ever Rising" and "is symbolic of the new company’s commitment to further enhance the technologies, products and services it offers to horticulture, agriculture and turf and amenity professionals worldwide," he firm explained.

The name also represents the French, Italian and Spanish terms for "green"—"vert" and "verde." 

Everris wouldl continue develop plant and turf products, including current brands, Osmocote, Peters, Universol, Levington, Humax, Sierraform GT, Sierrablen Plus and Agroblen.

Everris CEO Fred Bosch said: "Everris combines the technical expertise and resources of both Scotts and ICL, making us well-poised to take our innovative spirit to the next level."

In the UK, Everris recently registered a new product called PlantTrust which aims to protect against phytophthora.

The product use Controlled Release Control (CRC) Technology, which is based on the principles of controlled release fertilizer technology.

Because PlantTrust is incorporated into the growing media, the firm said, it eliminates many drench or spray applications throughout a crop’s growth cycle. Trials showed PlantTrust minimized the occurrence of phytophthora and improved crop quality. Over the next few years, Everris will introduce PlantTrust in other European countries.

A further new product registration in the UK was gained for the weedkiller Hammer, a rapid action, total herbicide containing a new active ingredient. The combination of Pyraflufen-ethyl and Glyphosate was developed by scientists in France and the UK, and trialled over the course of two years.

"With a combination of great brands and experienced global sales and marketing staff, Everris is well-positioned for further strategic expansion," said Yossi Zidon, CEO of ICL Specialty Fertilizers. "Our outstanding research and development platform, special soluble fertilizer and foliar feed technologies, and superior access to raw materials will help us create a powerhouse company with significant presence worldwide."

"I believe I speak for all Everris employees when I say that we’re very proud to be part of the ICL Group and its Specialty Fertilizers Business Unit," Bosch added. "ICL has given us its full support, and we now have a clear vision that will allow us to strengthen our global position. We have exactly what we need to provide the best possible products and services to the professional turf, horticulture and specialty agriculture marketplace."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Sisyrinchium

Sisyrinchium

This huge but slightly odd genus offers multiple choices for the rock garden or alpine house, says Miranda Kimberley.

Horticulture education update - staying on course

Horticulture education update - staying on course

Raised levels of investment in horticulture education and increased student take-up is welcome news for the industry, says Rachel Anderson.

Tree planting guide - three basic rules

Tree planting guide - three basic rules

Choosing the right plant, correct planting procedure and best aftercare are the three basic rules for sucessful tree planting, Sally Drury explains.


Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

At the time of writing - a few days after the general election - sterling has weakened and we still have no idea of what Brexit means.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles